The new gaming icon

Designed to give gaming athletes, experts and enthusiasts that split-second advantage for victory, this new cutting-edge prosumer headset is created to push boundaries in the E-Sports segment. The Alienware Pro Wireless Gaming Headset modernises the signature details of the iconic Legend design language, refreshing them with a focus on high-performance.

Designed with pros, for the pros

The new headset was developed in collaboration with more than 100 professional E-Sports players to provide a highly competitive, ergonomic gaming experience. The high-grade archetype was studied across multiple gaming competitions and training centers across the globe to deliver the most premium solution possible. In addition, anthropometrical measurements were analysed in various usage contexts.

Ultimate comfort

Every element, from the headband curvature, clamping force and pressure balance on the ear cushions, is
fine-tuned to provide optimal comfort for long hours of gameplay. Even the tiniest detail, such as the sliders’ frictions and button clicking sounds are enhanced for a high-end premium feel in line with E-Sport programmers’ expectations.

Graceful meets intuitive

Crafted with soft curves and simple gestures, the stylish pro series headset features smooth textures and finishes and soothing colors. Each aspect is carefully chosen, including grip, tactility, surfacing, and sound dampening. Every touch point is carefully crafted to offer the finest, most instinctive and inherent behavior for gamers. The sophisticated headset is part of a cohesively designed range of Alienware pro gear optimised to win the game.

Unstoppable action

Boasting top tier performance and the latest gaming technology, the headset is carefully designed to avoid pressure points and heating zones. 50mm graphene coated drivers and AI noise reduction microphones, combined with Active Noise Cancelling (ANC), enable users to truly focus on the game. With 75 hours battery life for extra long gameplay sessions and Bluetooth mode, the headset makes a pro’s journey seamless as they shift from one competition to another.

Pro grade finishes for unmatched quality

Two color options (lunar light & dark side of the moon) as well as materials and finishes were selected for durability, lightness, and comfort during gaming competitions. Subtle highlights appear on the high-performance model. A metallic finish shimmers on the Alienware head logo on the side of the earcup. Superior memory foam and high-quality PU leather materials deliver a premium quality product.

- 2024 -

Principal Design Lead :  Axel Lorsold

Design Team :  Victor Cheung, TingTing Zhang, Flora Wu

Price: $249.99 USD

AKG N5 Hybrid: True Wireless with customizable noise cancellation

"AKG starting a new design chapter based on the same key functional design essentially base. Minimal and elegant. The headphone is shaped by functional touch based on the key features. The microphone is the key of the AKG legacy that why we decide to place those functions as the key elements of the design. Significant work has been made to also reduce the weight and the global ergonomic aspect.."

- 2022/2023 -

Principal Design Lead :  Axel Lorsold

Design Team :  Xianan Xu, Laurent Lindenberger

Price: $249.99 USD

An optimal microphone solution for gaming, streaming ans recording.

"Make your voice heard and level up your gaming with the JBL Quantum Stream Talk. The super cardioid pickup pattern and sleek design are perfect for a single voice. The multi-function control knob adjusts the mic's gain and volume, and quickly mutes you if a cough or sneeze comes on. Use the included JBL QuantumENGINE PC software to adjust EQ, apply noise reduction, and perform a quick mic test, all from your computer screen."

- 2022/2023 -

Principal Design Lead :  Axel Lorsold

Design Team :  Xianan Xu, Laurent Lindenberger

Price: $49.99 USD

Upgrade your streaming experience!

"Sound like a pro with the JBL Quantum Stream Studio microphone. Whether you are streaming, recording or gaming, this microphone delivers studio-quality sound with four pickup patterns, a dynamic range compressor for automatic voice leveling, and an RGB VU meter."

- 2022/2023 -

Principal Design Lead :  Axel Lorsold

Design Team :  Xianan Xu, Laurent Lindenberger

Price: $229.99 USD

Reflect range is JBL’s athleisure range.

Everything is meant to be focusing on wellness which can comes from physical activities as much as self confidence. Following the new design language recently introduced with JBL reflect range, reflect aero is the most efficient jbl sports true wireless.

Crafted to offer the greatest listening experience, it features our outstanding jbl audio signature, combined with active noise cancelling & transparency mode.

Enhance with our ultimate ergonomics, it has been designed for users who live and active lifestyle. Its innovative ear-fins guaranty an exceptional fit and comfort for a long usage.

Compact and elegant, reflect aero features an amazing playtime to accompany you and magnifie every moment of your day.

Great to do sport, great to hangout !

- 2021/2022 -

Principal Design Lead:  Axel Lorsold 

Price: 119€ 

SAME, BUT BETTER.

JBL Endurance PEAK 3 is an improved and optimised version of PEAK II. Dedicated to people who need to stay focus and perform, PEAK 3 is the top of JBL Endurance sports range.

Upgrated play time from 6 to 10 hours.

Upgraded charging case from 24hours to 40hours.

Upgraded water and sweat resistance, from IPX5 to IPX68.

Upgraded sound control with ambiant aware and talk through new functions.

What are you waiting for? Gear up and go sweating!

- 2021/2022 -

Principal Design Lead:  Axel Lorsold

Junior Designer: Jerry Chen

Price: 119€ 

SPORT TRUE WIRELESS EARBUDS

Race belongs to our Endurance sport range; a range of products dedicated to sports addicts who wants to perform and go beyond their limits. Made to help users to achieve their goals in the most extreme conditions, Race is one of the most compact, comfortable, stable, powerful and affordable sport true wireless on the market.

There is nothing more annoying that spending time readjusting your gears when you try to focus your attention on your movements and your targets. With Race we brought the ergonomics to another level. We introduced and innovative enhancer combined with an ear-wing to insure an optimal stability and comfort. Made of rubber material, it also increase the sealing, and so the passive noise cancelation performances. Increasing by the same way Users’ level of focus.

Race is more than a simple gear. It is a real sport companion which will enhance your self-confidence and help you to get physically and mentally ready for the next challenge.

- 2021/2022 -

Principal Industrial Designer:  Axel Lorsold

Senior Industrial Designer : Wei Hsuan Hung

Price: 79€ 

« Don’t be good. Be Great! »

JBL Endurance is a range of affordable sport products, dedicated to people who need to stay focus and perform.

The main purpose of this new range was to use Endurance legacy to create a modern vision of JBL sport.

PEAK II is the top of the new endurance range. Its shapes, angles, hook, and enhancer, have been readjusted to fit a larger part of the population. Its incredible ergonomics, improves the sealing and stability of the product, giving it amazing Passive Noise Cancelling performances. A fantastic advantage at this price point, making it a great alternative to Active Noise Cancelling solutions.

Rugged and sweat proof product, its body is fully over-molded with rubber. We also improved its UI/ UX through improved chipsets which allows user to use the tactile interface under water. Available in beige, coral, blue and triple black, it presents a brand new CMF approach with in mold high gloss graphics applied on a minimalistic volume.

- 2020 -

Senior Designer Lead:  Axel Lorsold

Junior Designer: Jerry Chen

Price: 119€ 

ACTIVE LIFESTYLE EARBUDS

Reflect range is JBL’s athleisure range. Everything is meant to be focusing on wellness which can comes from physical activities as much as self confidence.

Following the new design language we recently introduced with this range, REFLECT FLOW PRO is the best of our JBL sports true wireless. Crafted to offer the greatest listening experience, it features our outstanding JBL audio signature, combined with active noise cancelling & transparency mode. Enhance with our ultimate ergonomics, it has been designed for users who live and active lifestyle. Its innovative ear-fins guaranty an exceptional fit and comfort for a long usage. Magical and seamless experience, Reflect Flow PRO is also precursor with its wireless charging function coupled with an incredible play time.

An outstanding solution which resonates with and exciting life style.

- 2021 -

Principal Industrial Designer:  Axel Lorsold

Industrial Designers : Weija Lu & Jerry Chen

Price: 179€ 

Not only about sport.

Reflect range is JBL’s athleisure range. Everything is meant to be focusing on wellness which can comes from physical activities as much as self confidence.

Based on that, we adjusted the design DNA to make the proposal an elegant solution for an active life style.

Designed like a sport shoe, CMF has been defined to match with users’ outfits. Tone on tone colors, tone on tone metallic highlights, colorful reflective paint, matte and gloss finishes, knitted pattern, ... Every single detail from the shape to the finish has been fine tuned to maximize the product’s outstandingness.

Elegant solution for an active life style, Reflect Mini represent the willing of JBL to be leader in term of trends, by becoming the trends. More than an innovative product, it symbolize a brand evolution toward products which resonate perfectly with people’s lives and aspirations.

- 2020 -

Senior Designer Lead:  Axel Lorsold

Price: 149€ 

Improved CMF , Playtime & Functions.

- 2020-2021 -

Senior Designer Lead:  Axel Lorsold

Junior Designer: Vincent Lu

Price: 199€ 

Improved CMF , Playtime & Functions.

- 2020-2021 -

Senior Designer Lead:  Axel Lorsold

Junior Designer: Vincent Lu

Price: 129€ 

Launching a full range of headphone in only one year, tooks a meticoulous organisation and a rigourous follow up. It was crutial to the success of the products, to maintain a consistent quality between models and to manage the different suppliers difficulties by providing quick and efficient solutions. My role with Quantum 600 & 800 was to make we the look an feel of the two products would remain as they were designed to be : superior in term of quality, sound, comfort and finishes.

Sleek and dark metal gun headset, Quantum 600 & 800 are the Mercedes of the gaming headphone. Designed to look & feel comfortable and performant, this headphone sits on the top of the range for its outstanding criteria’s. It is a serious product, for serious gamers and E-sport professionals.

The design of the part lines, minimalization of gaps, advanced assembly quality, or even slider click sound, makes the greatness of this product. It is designed through multiple elements people will perceive, but won’t notice. As a result, Quantum 800 brings way more sensitive and tangible value compare to its competitors, a successful achievement.

- 2019/2020 -

Art Director: Rafal Czaniecki

Senior Designer Lead: Axel Lorsold

Price: 129€ & 199€

The core concept of this Gaming range, also known as Quantum, was to create an iconic signature inspired from ear shape, reusing JBL power line and integrating gaming dynamic details. Quantum DNA sits in the fine balance between traditional gaming design language and casual gaming.

Cheaper headphone of the range, but so far the best seller in term of quantity, Quantum 100 has been designed to fits casual users who would play anywhere and potentially in the transportations while commuting. The idea has been to build a proposal which would be solid, super comfortable and less stigmatizing product than its big brothers.

Designed for a younger audience (teenagers on the way to school), this product re interprets the design elements from other models, and brings it back to its essentiality. It is a minimal, robust and efficient solution for an active and on the go user.

- 2019/2020 -

Senior Designer Lead: Axel Lorsold

Price: 39€

Founded by Guy Fountain in London in 1926, Tannoy is notable for its 'Dual Concentric' speaker design, which places the tweeter behind the centre of the medium or bass driver. 90 years of heritage, the brand is a worldwide reference for audiophiles.

Modern and stylish, the Platinum Series is designed to suit the most sophisticated environment. No compromise on the sound, no compromise on the style.

Both Bookshelf and floorstanding loudspeakers are available in 3 combined colours White-Oak, Black-Burgundy & Black-Anthracite.

Revolutionary innovation, the traditional grille has been re-designed to become an elegant sleeve. Each cabinets presents hidden magnets in order to safely maintain the sleeves in position. A thick pure aluminum belt create a cosmetic separation between the acoustic top part and the refined touch of texture on the bottom. The beauty of the tweeter is sublimated by its anodised aluminum disk.

“Dynamic, articulate, and uncompressed performance [that] breathes new life into your music for a rich sonic experience”

- 2018 -

Senior Designer Lead:  Axel Lorsold

Price: £499 & £899

Mission: integrate wireless technology, into an exisitng (wired) product, keeping the same proportions, slimness and sound quality. We kept the glamourous satin metal finish on this wireless model using NCVM finishes.

To integrate wireless technology also include to integrate an interface. The buttons and UI/UX are located and functioning the same area as the other models. First, because ergonomically, it is the best area to implement an interface on a headphone, and then to keep the consistency between different models of the range. An other great accomplishment on this model was to keep the cushion stiches hidden, as it is on the rest of the range. Less technical, more sensitive.

Excellent product to travel with, Flite Overear is fully foldable to easily pack it in the smallest luggage.

Like the other life style product of the range, it is available in two colors combinations: White and Rose Gold, and Black and Dark Chrome, for him and her.

- 2017 -

Design Manager: Bazil Tung

Designer:  Axel Lorsold 

Price: 79€

The Flite™ family – Everlite, Aerolite, Ultrlite, and Hyprlite – are constructed with ultra-light materials and clean lines and are designed to follow the natural contours of the head for long-lasting comfort that's made for any urban adventure. Fold them away into the smallest of bags, comfortably rest them flat around your neck, or slide the compact earbuds into your pocket. The unisex silhouette, amazing price tag and superior sound are perfect for those who prefer their music like their lives – upbeat and on the move.

Let the music flow wherever you go. The near weightless Hyprlite earbuds neckband are so ergonomic and comfortable you hardly know they’re there. Slip them on whenever you feel like tuning out, or slide them into any pocket until your next listening session. Contoured and compact, Hyprlite has an invisible feel, yet hides 12.2mm powerful drivers and a bass tube that pumps out a deep, rich bass.

- 2017 -

Art Director: Tim Homewood

Designers:  Axel Lorsold & Garan Rojkarnjanark

Price: 55€ 

Superior cinematic sound for your home Philips wireless headphones immerse you in your own world of cinematic sound, with total freedom. Digital wireless connectivity provides interference-free, crystal clear sound, for the ultimate in personal home entertainment.

We optimized the manufacturing cost of the product by sharing the parts of the 3 différent models of the range: Optical, Digital and FM version. 

Place the headphones SHD8850, SHD8800 and SHC8800 on the dock for easy charging. To ensure power doesn't go to waste, those headphones are equipped with an auto on-off system. They will turn on automatically when you put them on your head. And when you're finished watching, they will automatically power off.

Designed for long-wearing comfort, hammock auto-adjusts for optimal fit. With a 20-hour runtime, you can indulge in marathon viewing sessions without worrying about losing power.

- 2017 -

Design Manager: Bazil Tung

Designer:  Axel Lorsold 

Price: 150€ (Optical version) / 120€ (Digital version) / 90€ (FM)

DIstinction:  reddot award 2018 / https://www.red-dot.org/project/philips-shd8850-24706

The Flite™ family – Everlite, Aerolite, Ultrlite, and Hyprlite – are constructed with ultra-light materials and clean lines and are designed to follow the natural contours of the head for long-lasting comfort that's made for any urban adventure. Fold them away into the smallest of bags, comfortably rest them flat around your neck, or slide the compact earbuds into your pocket. The unisex silhouette, amazing price tag and superior sound are perfect for those who prefer their music like their lives – upbeat and on the move.

Ultrlite are the on-ears of the Flite™ family and set the tone for perfectly fused style and sound. With a super slim design that folds flat, they are the ideal companion to slip into your bag and take anywhere. Designed to be worn directly on your ears, they deliver a rich, crisp sound from the powerful 32mm drivers giving a sublime listening experience. You can choose from the wired and mic option, or Bluetooth for complete wireless freedom. 

- 2016 -

Art Director: Tim Homewood

Designers:  Axel Lorsold & Ken Lam

Price: 50€ (BT version) / 20€ (wired version)

Concept Jonathan by Wadeco: a full range to match an entire habitat. Same finishing, design details and materials.

Dinning table, TV stand, sofa-end, coffee table, cabinet, chest of drawers & sideboard.

- 2014 -

Technical Supervisor: Jean-Michel Peyrat 

Design: Axel Lorsold

TV Stand Philipp by Wadeco: this contemporary concept will perfectly suit small living rooms as well as spacious houses with its minimal and practical design.

- 2014 -

Technical Supervisor: Jean-Michel Peyrat 

Design: Axel Lorsold

With its generous drawer for storage, this TV stand can also be used as a console for displaying objects. The oak storage part can be used for all the connected devices: remotes, phones, internet rooter, etc .

- 2014 -

Technical Supervisor: Jean-Michel Peyrat

Designer: Axel Lorsold

Prototype of a desk design for small apartments which will not take a lot of space when it is not used. Open it, use it, close it!

- 2014 -

Technical Supervisor: Jean-Michel Peyrat

Designer: Axel Lorsold

"DAITEM, is the premier brand of the leading manufacturer of security systems that are totally wire-free. More than 35 years of experience and research in security systems has made it the European leader of wireless intruder equipment for both residential and commercial applications. Today, DAITEM extends its range of security and peace-of-mind systems with a range of portable wireless entry systems for apartment & office applications."

"This all-in-white home alarm kit boasts innovations in terms of function and use (intuitive and ergonomic management) not to mention technology (transmission multimedia plugs, video confirmation and IP cameras, etc.)."

- 2011 -

Designers manager: Jean-Yves Bournique

Designers: Axel Lorsold & Maxime Parsa

Price: 2500€

Distinction: Label Observeur du Design 2013

"HAGER GROUP is a leading supplier of solutions and services for electrical installations in Residential, Commercial and Industrial buildings."

"This panic pendant is ideal for disabled or isolated persons. Sending emergency messages 24/24 locally or remotely, regardless of the status of the alarm system. It can be worn permanently indoors or outdoors (200m in open field). Waterproof, it also works in the shower. Can be used either as a pendant or belt."

It has two fonctions, the first one: ask for help and the second one can be programed by the user.

- 2011 -

Designer manager: Jean-Yves Bournique

Designer: Axel Lorsold

Price: 120€